Blogging is Down, But Grandma is On Facebook

This year’s Pew Internet & American Life Project is out and while some of the findings are pretty obvious, there are a couple of gems in there.

First, the obvious, internet usage is rising across all demographics, young and old. But what is surprising are the changes occurring in the older generations.

Here are some of the interests stats:

  • Internet video usage by adults has jumped from 52% in 2008 to 66% in 2010.
  • Over half of adults now listen to music online (this figure was only 34% in 2007).
  • The number of adults using classified sites like Craigslist has gone from 32% in 2007 to 53% in 2010.
  • The fastest growth (4x) on social networking sites is coming from users age 74 and older, going from only 4% in 2007 to 16% today.
  • Blogging is one of the only activities that the report finds has gone down, but it just seems to have been replaced by microblogging (Tweets and Facebook status updates)

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